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Customer Relationship Management

Customer Relationship Management

Read the following articles about unprofitable customers and the value of customers. Ensure you review the rubric so you understand the expectations for the finished product.
Address the following questions:
Discuss the value of customers.
Define unprofitable customers and provides an analysis.
Identify and illustrate various ways to determine customer value.
Refer and discuss the loyalty ladder in the Zunch document; Customer Relationship Marketing Building Customer Relationships for Enduring Profits in a Wired Economy.
For all papers use basic APA formatting. 12pt font, double spaced, and ensuring you are citing where applicable.

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